Helping hungry brands grow faster
Outperform your category by making your brand attractive, clear, distinctive and credible
Proven results across 100+ projects, startup to enterprise
The problem I solve
Before: Ineffective marketing
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If your competitor can make the same claims you do, they’re not real competitive advantages.
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Advertising with ineffective messaging, takes more budget to convince your audience.
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Without an ownable competitive advantage, clients choose based on pricing, resulting in lower margins.
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Rational consideration and arguments are the last steps in conversion. Awareness and curiosity are the emotional triggers that start the process.
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The explanation of your company and its products differs wildly per department and team member. Resulting in confused clients.
After: Owning your category
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Communicate your clear and distinctive competitive advantage, that no competitor can match.
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Your audience will choose you over competitors, regardless of price and technical features.
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Clear competitive advantage makes clients willing to pay the extra, resulting in healthy margins.
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Say exactly what your client needs to step-by-step throughout their decision process.
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Use proven psychological methods to impact opinion and trigger action, across emotional and rational levels.
Brand Preference Principles™
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Attractive
Emotional hook before details
Addressing needs and fears
Relevant and urgent offer
Matched to decision stages
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Clear
Instant understanding
Short and simple language
No jargon, cliches or buzzwords
Less words, more focus
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Distinctive
Unique competitive advantage
Say what no competitor can
Recognisable claims and visuals
Consistent over time
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Credible
Proof your claims
Use independent validation
Show expertise
Be honest about limitations
Yes, that spells AC/DC. Let’s rock and roll.
Proven Results
1000%+
Revenue Growth
€300M+
Funding Raised
1B+
Media Impressions
100+
Projects Delivered
Work
15 years of hands-on experience
Elwin creates and implements high-impact brand- and marketing strategy for ambitious brands, across all industries and sizes.
With academic training in Marketing and Psychology and 15 years of hands-on experience as leader, operator and advisor, he has a trackrecord of exceptional growth.
Do you want to take your business to the next level and stand out in your industry?
Services
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Positioning
(Re-)defining your positioning and messaging, based on analysis of your market, competition, audiences, trends and opportunities.
Investment: Small €7.5k, Regular €15k -
Brand Identity
Briefing and coordinating the design of your visual identity (logo, colours, fonts, imagery) to leverage your positioning.
Investment: Small €7.5k, Regular €15k -
Communication Assets
Writing the core copy and coordinating the production of your communication assets (website, decks, content)
Investment: Small €7.5k, Regular €15k -
Campaign Development
Creating the ‘Big Idea’ for your next marketing campaign and assets, proving your unique competitive advantage.
Investment: Small €7.5k, Regular €15k
Small is best suited for small SME and startup clients. Regular is best suited for larger SME, scaleup, and enterprise clients.
Rates exclude costs of external professionals and partners (e.g. design, webdevelopment, video production).
Not sure which package is right for you? We’ll clarify that in a free introduction call, before getting started.
Process
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1. Research
Analysing your market, audiences and materials
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2. Strategy
Developing your strategy, positioning and messaging
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3. Creation
Guiding the development of your brand identity and communication assets
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4. Activation
Coordinating campaign execution and media strategy