Helping hungry brands grow faster

Outperform your category by making your brand attractive, clear, distinctive and credible

Proven results across 100+ projects, startup to enterprise

The problem I solve

Before: Ineffective marketing

After: Owning your category

Brand Preference Principles™

  • Attractive

    Emotional hook before details

    Addressing needs and fears

    Relevant and urgent offer

    Matched to decision stages

  • Clear

    Instant understanding

    Short and simple language

    No jargon, cliches or buzzwords

    Less words, more focus

  • Distinctive

    Unique competitive advantage

    Say what no competitor can

    Recognisable claims and visuals

    Consistent over time

  • Credible

    Proof your claims

    Use independent validation

    Show expertise

    Be honest about limitations

Yes, that spells AC/DC. Let’s rock and roll.

Proven Results

1000%+

Revenue Growth

€300M+

Funding Raised

1B+

Media Impressions

100+

Projects Delivered

Work

Positioning a fintech unicorn for growth
Backbase

Launching a global startup event
Superconnectors

Re-branding a mental health platform
MoodLift

1000% growth for an e-commerce brand
Healthbox

15 years of hands-on experience

Elwin creates and implements high-impact brand- and marketing strategy for ambitious brands, across all industries and sizes.

With academic training in Marketing and Psychology and 15 years of hands-on experience as leader, operator and advisor, he has a trackrecord of exceptional growth.

Do you want to take your business to the next level and stand out in your industry?

Services

  • Positioning

    (Re-)defining your positioning and messaging, based on analysis of your market, competition, audiences, trends and opportunities.

    Investment: Small €7.5k, Regular €15k

  • Brand Identity

    Briefing and coordinating the design of your visual identity (logo, colours, fonts, imagery) to leverage your positioning.

    Investment: Small €7.5k, Regular €15k

  • Communication Assets

    Writing the core copy and coordinating the production of your communication assets (website, decks, content)

    Investment: Small €7.5k, Regular €15k

  • Campaign Development

    Creating the ‘Big Idea’ for your next marketing campaign and assets, proving your unique competitive advantage.

    Investment: Small €7.5k, Regular €15k

Small is best suited for small SME and startup clients. Regular is best suited for larger SME, scaleup, and enterprise clients.
Rates exclude costs of external professionals and partners (e.g. design, webdevelopment, video production).

Not sure which package is right for you? We’ll clarify that in a free introduction call, before getting started.

Process

  • 1. Research

    Analysing your market, audiences and materials

  • 2. Strategy

    Developing your strategy, positioning and messaging

  • 3. Creation

    Guiding the development of your brand identity and communication assets

  • 4. Activation

    Coordinating campaign execution and media strategy

Testimonials